La Parada, celebrated for its infusion of Spanish flavors into a delightful culinary adventure,
is excited to announce the grand opening of its 10th restaurant in Gauteng and 15th in South
Africa. La Parada Melrose Arch will welcome its guests on Thursday, 5th October. This new
addition to our collection marks a harmonious blend of La Parada’s distinctive brand and the
vibrant, exclusive atmosphere of Melrose Arch. Here, we bring a sophisticated dining
experience that captures the essence of Spanish culture intertwined with a unique South
African touch.
Where it All Began
La Parada’s journey started on Cape Town’s Bree Street, the city’s culinary hotspot, in 2013.
Swiftly gaining acclaim for its signature Spanish-inspired cuisine, sophisticated beverages,
and inviting ambiance, the legacy expanded to Cape Town, Johannesburg, Pretoria, and
Durban.
What to Expect
“We chose Melrose Arch for our 10th Gauteng venture due to its vibrant energy, uniqueness,
and perfect alignment with our brand,” says Jolene Strydom, Head of Marketing at Life and
Brand Portfolio. Guests can indulge in a choice of three seating areas: inside, where La
Parada’s true flair and ambiance come to life; outside, a fusion of Melrose Arch and La
Parada’s charm; and upstairs, the Flamenco Lounge. “The lounge is reminiscent of
traditional Spanish Whiskey Lounges, infused with the essence of La Parada,” adds
Strydom. The menu caters to casual diners seeking a shared tapas-style experience with
Spanish undertones and a South African influence, a hallmark of La Parada’s fame. Explore
a menu featuring traditional delights like Spanish pizzas, tapas, churros, as well as
innovative modern dishes. “This delectable cuisine is complemented by an extensive cocktail
menu offering classic and contemporary cocktails expertly crafted by our mixologists,”
continues Strydom.
Grand Opening Weekend
To mark the grand opening of La Parada Melrose Arch, an array of performances and
activities will be held from Thursday, 5th October, to Sunday, 8th October.
La Parada is renowned nationwide for delivering top-notch live entertainment, dance evenings, and bespoke experiences.
Stay updated on upcoming events and entertainment line-ups by
following La Parada on social media platforms – @laparadaza & @laparadalifestyle