It’s never too early to start investing in your skin’s future.

Your skin is an investment that pays lifelong dividends, and one of the wisest choices you can make is incorporating a daily sunscreen into your skincare routine.

Ruan Winter, marketing manager from Vitaderm explores the tangible benefits and long-term rewards of investing in your skin’s future by applying sunscreen regularly to your face.

Defying premature ageing – Sun exposure is a leading cause of premature ageing, with UV rays contributing to fine lines, wrinkles, and loss of skin elasticity. By using a daily sunscreen, you create a protective barrier against these ageing effects, preserving your skin’s youthful appearance for years to come.

Warding off sun damage – Sun damage goes beyond visible signs of ageing, impacting the health of your skin at a cellular level. Regular use of sunscreen helps prevent sunburn, redness, and the formation of sunspots, ensuring your skin maintains its natural radiance and health.

Reducing the risk of skin cancer – Sunscreen is your frontline defence against the harmful effects of ultraviolet radiation, significantly reducing the risk of skin cancer. By investing in a daily sunscreen routine, you prioritise your skin’s overall health and minimise the chances of developing skin cancers such as melanoma, squamous cell carcinoma, and basal cell carcinoma.

Maintaining an even skin tone – Uneven skin tone and hyperpigmentation are common issues exacerbated by sun exposure. Sunscreen helps maintain an even complexion by preventing the development of dark spots and discolouration, leaving your skin looking consistently radiant.

Preserving collagen and elastin – Collagen and elastin are essential proteins that contribute to the firmness and elasticity of your skin. UV rays can break down these proteins, leading to sagging and wrinkles. Sunscreen acts as a shield, preserving the integrity of collagen and elastin for firmer, more resilient skin.


Guarding against environmental stressors – Your skin faces daily challenges from environmental stressors such as pollution and free radicals. Sunscreen with antioxidants provides an extra layer of defence, neutralising free radicals and protecting your skin from the damaging effects of pollution.

Supporting a healthy skincare routine – Incorporating sunscreen seamlessly fits into a holistic skincare routine. It complements other skincare products, enhancing the efficacy of your serums, moisturisers, and treatments. By making sunscreen a non-negotiable step, you create a comprehensive and effective skincare regimen.

Boosting confidence and mental well-being – Investing in your skin’s future is not just about physical health; it also impacts you mentally. Knowing you are taking proactive steps to protect your skin can boost your confidence, fostering a positive self-image and a sense of well-being.

Economical in the long run – While high-quality sunscreens may seem like an initial investment, they are cost-effective in the long run. Preventing sun damage and addressing potential skin issues early on can save you from costly treatments and procedures down the line.

Cultivating a lifelong habit – Investing in your skin’s future is not a one-time decision; it’s a lifelong commitment. Cultivating this habit ensures you reap the benefits consistently, maintaining healthy and beautiful skin.

Vitaderm’s newly launched Invisible Photo Defence SPF50 is an advanced sunscreen setting a new standard in sun protection by integrating state-of-the-art UV filters to provide invisible, broad-spectrum defence against harmful UVA and UVB radiation, including the often-overlooked blue light emitted from electronic devices.

The 100ml Invisible Photo Defence SPF50 has a RRSP of R524

For more information visit the Vitaderm website