The vibrant spirit of Mexican culture has begun filling the air as Cinco De Mayo slowly approaches and what better way to celebrate than with a glass of Don Julio tequila in hand The iconic Mexican brand embodies the essence of quality, tradition, and craftsmanship, making it the perfect companion for honouring this historic day.
Cinco de Mayo commemorates the Mexican army’s victory over the French Empire on May 5 th, 1862. While often misunderstood as Mexico’s Independence Day (which is celebrated on September 16), Cinco de Mayo holds significant cultural importance as a celebration of Mexican heritage, collective effort and triumph. The last few year’s have triggered an incredible tequila renaissance that has taken the world by storm. The versatile spirit’s stratospheric rise has seen Don Julio as the supreme tequila of choice for consumers, befitting for the luxury tequila to be at the epicenter of celebrations.
“Even oceans apart we celebrate not just a victory in history, but the triumph of culture, resilience, and the joy of shared moments. Amidst the diverse landscapes and culturesbetween Mexico and South Africa, we find a shared appreciation for moments of triumph,unity, and celebration. Don Julio – with its rich heritage and exceptional craftsmanship -serves as a bridge connecting us to the vibrant spirit of Mexico.” shared Don Julio brand
manager at DIAGEO Mpimy Mashimbye. “As we come together to commemorate Cinco deMayo, we recognise that this day symbolises far more than a historical victory—it embodiesthe resilience of a people, the power of unity, and the triumph of hope over adversity,”Mashimbye adds.
Moreover, as a country known for its vibrant multiculturalism, South Africa embraces theopportunity to celebrate and learn from diverse cultures around the world. Cinco de Mayooffers a chance to explore Mexican traditions, cuisine, and, of course, tequila, adding to therich tapestry of cultural exchanges that define South African society.
As a rallying cry to join Mexico in a celebration of rich history and exceptional tequilaMashimbye adds; “As we gather in South Africa to raise our glasses in honour of Cinco deMayo, let us embrace the universal language of joy, camaraderie, and appreciation for ourshared humanity. With Don Julio as our companion, we toast to the enduring legacy of thishistoric day, uniting cultures and hearts across continents in spirit, continuing on a pathforged by love for people, land and tequila. “